Building brand recognition, automating email marketing and boosting conversions for an adventurous scavenger hunt game.
In short, our goal was to get things going for a completely new brand - a never before seen scavenger hunt experience. Our goal was to implement and execute all marketing activities to result in ticket purchases, customer engagement and a growing brand awareness. Even the best products fail without marketing.
What we did
Our mission was clear. We began work by understanding Roadgames' message and values. We identified their business goals and perfected a marketing strategy. First step was creating brand voice that also carried over to website copy and their social channels. Soon after, we crafted automated email flows to keep a dialogue with potential game players. We also focussed on email campaigns geared toward ticket sales and conducted user tests and interviews to identify pain points on the website and improve their experience.
In the first few months, their social following had grown to over 2000 followers. We had perfected the brand voice and stabilized an above the industry average email open rate of 23,4%. Most of ticket sales were generated through email. All in all, the first Roadgames game took place on May 11, 2019. Our marketing activities yielded great results and 264 teams (or 1052 players) from all over Latvia went on an amazing expedition.
A word from the client
New and bold
Building a new brand takes guts and courage. That the Roadgames team has plenty of. Before they gave their new business a name, they had already envisioned the future. They built and incredibly exciting scavenger hunt game you can access from your phone. With such a bold concept, marketing had to match up.
Buzzing cars and happy people
A car scavenger hunt at this scale was a success! Roadgames first event took place on May 11, 2019. A whooping total of 264 teams from all over Latvia went on an expedition through Vidzeme. Dare we say it was the game of the season?