Improved website, admin panel interface and user experience for a DIY augmented reality tool.
Although Overly had had a website for a few years, this was the first time they decided to focus on e-commerce. Their previous site was mainly a collection of case studies, with no real intent to convert visitors. Our job was to create a successful marketing website as well as an admin panel interface for using their tool - a DIY augmented reality creator.
What we did
It was clear from the gecko that SEO will play a major role in website traffic and lead generation. We focussed on the importance of turning visitors into customers. We created an intricate user flow that showcased case studies, blog articles, customer success stories and highlighted all their solutions. A potential customer was bound to find what they’re looking for. For their admin panel, the goal was pretty clear. Our job was to educate the users and make sure they subscribed to paid plans. We did this by allowing them to start creating their augmented reality examples. Once they started playing with the mockup tool, they were hooked and it was much easier to covey the benefits of using Overly. Copy for marketing page was provided by our good friends at TrueSix.
We completely shifted Overly’s previous case study based website, into an e-commerce site. With clever focuses on SEO and their solutions, we were able to reduce their bounce rate and set a new best for goal conversion.
A word from the client
A marketing page that converts
Before working with us, Overly only focused on case studies for their website. It became clear to them, that e-commerce is the smartest strategy long-term. They reached out and we created a marketing site that focuses on delivering high, targeted traffic through SEO (blog articles and website copy) and visual examples of how their unique platform works.
Augmented reality without code
A scalable, self-serve platform made for creating augmented reality content. Sounds like a fantasy? Think again! We continued our work with Overly to create an admin panel that is easy to navigate and intuitive. For them it meant being able to automate and grow the sales flow.