Overly
Improved website, admin panel interface and user experience for a DIY augmented reality tool.
Although Overly had had a website for a few years, this was the first time they decided to focus on e-commerce. Their previous site was mainly a collection of case studies, with no real intent to convert visitors. Our job was to create a successful marketing website as well as an admin panel interface for using their tool - a DIY augmented reality creator.
It was clear from the gecko that SEO will play a major role in website traffic and lead generation. We focussed on the importance of turning visitors into customers. We created an intricate user flow that showcased case studies, blog articles, customer success stories and highlighted all their solutions. A potential customer was bound to find what they’re looking for. For their admin panel, the goal was pretty clear. Our job was to educate the users and make sure they subscribed to paid plans. We did this by allowing them to start creating their augmented reality examples. Once they started playing with the mockup tool, they were hooked and it was much easier to covey the benefits of using Overly. Copy for marketing page was provided by our good friends at TrueSix.
View live project →We completely shifted Overly’s previous case study based website, into an e-commerce site. With clever focuses on SEO and their solutions, we were able to reduce their bounce rate and set a new best for goal conversion.
They're so easy to work with and they're always mindful of the user and SEO. Martiņš and Elina don't do things based on gut feeling. They work logically and deliberately. I have and will continue to recommend them to others.
Ainars Klavins
CEO @ Overly
Overly makes your augmented reality ideas come to life in a few steps with their simple online platform
A marketing page that converts
Before working with us, Overly only focused on case studies for their website. It became clear to them, that e-commerce is the smartest strategy long-term. They reached out and we created a marketing site that focuses on delivering high, targeted traffic through SEO (blog articles and website copy) and visual examples of how their unique platform works.
Overly is breaking the mold by offering a unique tool for DIY augmented reality. We understood early on that showcasing how their tool works will be one of the determining factors for converting a visitor into a customer. We created visual examples of how Overly works and allowed customers to test their tool online.
In-depth case studies allow us to showcase all the different solutions Overly can be used for. Whether it’s personal use for a birthday card or a unique solution for a museum - everybody can find what they’re looking for. Same goes for pricing. The easier it is for people to see it, the higher the chances for converting them into customers. We all want to know how much it costs.
For Overly, smart SEO and optimized content were important from the gecko. We wanted to make sure there’s enough space for written content because with the right copy and SEO optimization, these pages would be responsible for majority of the traffic to their page. In hindsight, we were right - their blog and solutions page bring in most of the traffic.
Selling a tool that is technically advanced requires you to think about ways to show the customer how great the final result is. For them, seeing and experiencing your tool in action, gets you closer to sealing the deal. Give it a go, scan this page with the Overly app and experience it for yourself.
Augmented reality without code
A scalable, self-serve platform made for creating augmented reality content. Sounds like a fantasy? Think again! We continued our work with Overly to create an admin panel that is easy to navigate and intuitive. For them it meant being able to automate and grow the sales flow.
The key to success is allowing users to test the product or to start playing with it. They get excited by the possibilities and are more likely to continue the flow. We created an AR image generator to allow users to see what’s possible with Overly, but more importantly to get them hooked on their tool.
While working on Overly’s admin panel, we created an easy to navigate structure that allows users access their created files, see stats and manage their subscription. One of the more important sections here is the “Projects” tab, where users can view their AR project performance.
Although we wish our customers would use the full desktop version while browsing our site, half the time they use their phones. Optimizing content for mobile is necessary, especially if you’re putting in extra effort to get them to your site. Optimized content equals better experience.
When working with Overly, we created a design system to keep things organized, reduce errors and develop new features much faster. Having a well documented design system reduces product development and quality assurance time.