the Munio
Ecommerce and email strategy for a home fragrance brand with B2B and B2C growth channels.
A word from the client
We’ve had the pretty photos before and we’ve tried working with people who wait for our task list to get started. Zuper is completely different. They start with functionality and care about the business goals. They know what to do before you say anything.
The challenge
The MUNIO’s goal was to reach new markets, grow their online B2C sales, and create a B2B platform for their retailers and stockists. We joined forces as an extension of their team, and through ongoing collaboration, we started seeing results.
Results
We began by conducting a full online store and social media audit, pinpointing inconsistencies and opportunities for improvement. We then upgraded their existing Shopify B2C store and created a new B2B platform for retailers and stockists to automate previously manual, labor-intensive tasks. We introduced email as a new marketing channel. We sent campaigns and created automated flows—critical steps toward growing The MUNIO’s B2C online store. As a long-term partner, we’ve helped The MUNIO triple its online store revenue and increase returning customer rate by 107%.
View live projectExpanding the product line
Marketing and landing pages created for the new product line
With the expansion, we created SEO-optimized landing pages for marketing campaigns. Our focus was on showcasing the products and highlighting their key differentiators—sustainable packaging and certified organic ingredients.
Introducing a review system and targeted landing pages
Building customer trust means reassuring them that it’s safe to shop online. For The MUNIO, we introduced a streamlined review system that helped visitors see product value and feel confident making a purchase. Additionally, we focused on creating SEO-targeted content to achieve higher rankings and attract more intentional traffic.
Wholesale done right
Targeted home page for each customer
Each stockist sees a tailored visual message designed to nudge them to start browsing The MUNIO’s products and place their order.
We shop visually first
Part of a successful online store, is making your products look appealing. With Munio we’ve been involved in the creative photoshoot process to later convey product details through images that guarantee an order.
Email is king
Getting results being smart
In a pool of emails customers receive each day, make sure yours catch their attention. In our experience, this can be achieved through tailored messaging and action-triggered timing. We use smart email flows that only send messages when the customer has completed an action. This provides them with the right information at the right time and feels more personal than a generic message. Our automated emails are partly to thank for the 107% increase in returning customer rate.
Showcasing brand values through social media
Discovering new markets
Joining a global wholesale marketplace
Through research, relationship building, and a bit of luck, we partnered with Faire—a global heavyweight in wholesale distribution. The MUNIO became one of the first European brands featured on their platform, connecting directly with retailers in the US and Canada. This partnership marked a strong start in a new market and continues to drive US growth.
Consistency = steady growth
Since joining Faire, traffic to The MUNIO’s profile has grown steadily. Understanding the platform’s algorithm has helped us become more discoverable to retailers.
Need help with your ecommerce store?
An ecommerce agency for brands that want more than likes—they want revenue. We blend storytelling, design, and development to turn casual visitors into committed customers.