the Munio
Long term partnership with a home & living brand, breaking the mold and focusing on sustainability.
the MUNIO’s goal was to reach new markets, grow their online B2C sales as well as create a B2B platform for their retailers / stockists. We stepped in and joined forces by becoming an extension of their team. With continuous work, we started seeing results.
Part of entering new markets requires an analysis of the market and competitors who already operate in it. We geared up and started there. We also conducted a full online store and social media audit, pin-pointing inconsistencies and clear opportunities for improvement. We started work on store updates (visual and UX) and launched first email campaigns. Introducing an automated email flow was critical, since one of our goals was to grow the MUNIO’s B2C online store. We’ve been a part of their team for close to 2 years now and the to-do list is impressive.
View live project →Let’s focus on the bigger milestones. As a long time partner, we’ve been able to triple the MUNIO’s online store’s revenue and increase their returning customer rate by 107%. We also launched a brand new B2B website for retailers/stockists that automates previously manual and labor intensive tasks.
We've had the pretty photos before and we've tried working with people who wait for our task list to get started. Zuper is completely different. They start with functionality and care about the business goals. They know what to do before you say anything.
Elina Cima
CEO @ the Munio
Their products are handmade with only natural ingredients. Keeping sustainability in mind, they use glass, metal and cardboard for product packaging. Their customers are based in Europe and the US. Video by our good friend and amazing videographer Jānis Tilaks.
Expanding the product line
the MUNIO has been around since 2008 and primarily occupied the artisanal soy candle market. In early 2019, the brand expanded their product line and added organic skincare products to enter a new, competitive market.
With the expansion, we created new landing pages for SEO and marketing needs. Our focus was on showcasing the products and pointing out selling points - sustainable packaging and certified organic ingredients.
Building customer trust means reassuring them that it’s safe to shop at your online store. For MUNIO, we introduced a handy review system that did just that - helped others see product value and feel safe to make a purchase. Additionally, our focus was on creating SEO targeted content to get a higher ranking, resulting in more intentional traffic to the site.
Wholesale done right
Manual order submission through catalogues and sales representatives is a thing of the past. To grow the MUNIO’s wholesale store, we created a B2B platform where all approved stockist are able to shop easily, access billing history and useful resources. The B2B platform also proved useful when due to Covid-19 all exhibits and trade shows were cancelled. For MUNIO this wasn’t a hurdle, since their B2B sales were already done online.
Each stockist is shown a tailored to them visual message to nudge them to start browsing the MUNIO’s products and ultimately submit their order.
Part of a successful online store, is making your products look appealing. With Munio we’ve been involved in the creative photoshoot process to later convey product details through images that guarantee an order.
Email is king
With consistency and smart targeting, we’ve been able to grow the MUNIO’s B2C email list by 88% and double the industry’s standard open rate (46.9% opened emails, 3.6% clicks).
In a pool of emails customers receive each day, make sure yours catch their attention. In our experience, this can be achieved through tailored messaging and action-triggered timing. We use smart email flows that only send messages when the customer has completed an action. This provides them with the right information at the right time and feels more personal than a generic message. Our automated emails are partly to thank for the 107% increase in returning customer rate.
Take a look at this email campaign we sent out in fall 2020. It's short, bold and to the point. When speaking to an existing customer base, keep in mind that most of the time they're familiar with your brand and values. This allows you to be precise in your messaging. Open rate for this campaign was 35.4% (industry average is 23.2%), click rate - 5.3%, resulting in 11.4% conversion rate.
Discovering new markets
With the MUNIO’s product line expansion came a new challenge - we were ready to conquer new markets. Doing it globally and digitally was key.
Through vigorous research, relationship building and a bit of luck, we joined forces with Faire - a global heavyweight in wholesale distribution. the MUNIO joined their platform and thus became one of the very first European brands to be featured on their site. For us this meant a strong start in a new market. Faire connects manufacturers with retailers in the US and Canada. We’ve been successfully growing the US market ever since joining the platform.
Ever since joining Faire, traffic to the MUNIO’s profile has been consistently growing. Understanding this platform’s algorithm helped us become more discoverable to the retailers.