the Munio
ecommerce and email strategy for a home fragrance brand with B2B and B2C growth channels.
A word from the client
We’ve had the pretty photos before and we’ve tried working with people who wait for our task list to get started. Zuper is completely different. They start with functionality and care about the business goals. They know what to do before you say anything.
The challenge
The MUNIO’s goal was to reach new markets, grow their online B2C sales, and create a B2B platform for their retailers and stockists. We joined forces as an extension of their team, and through ongoing collaboration, we started seeing results.
Solution
Entering new markets meant analyzing the landscape and competitors already operating in it. We began there—conducting a full online store and social media audit, pinpointing inconsistencies and opportunities for improvement. We then launched the first email campaigns and introduced automated flows—critical steps toward growing The MUNIO’s B2C online store.
View live projectResults
As a long-term partner, we’ve helped The MUNIO triple its online store revenue and increase returning customer rate by 107%. We also launched a new B2B website for retailers and stockists that automates previously manual, labor-intensive tasks.
Expanding the product line
The MUNIO has been around since 2008 and specialized in the artisanal soy candle market. In early 2019, the brand expanded its product line to include organic skincare products—entering a new, competitive category.
Marketing and landing pages created for the new product line
With the expansion, we created SEO-optimized landing pages for marketing campaigns. Our focus was on showcasing the products and highlighting their key differentiators—sustainable packaging and certified organic ingredients.
Introducing a review system and targeted landing pages
Building customer trust means reassuring them that it’s safe to shop online. For The MUNIO, we introduced a streamlined review system that helped visitors see product value and feel confident making a purchase. Additionally, we focused on creating SEO-targeted content to achieve higher rankings and attract more intentional traffic.
Wholesale done right
Manual order submissions through catalogs and sales representatives are a thing of the past. To grow The MUNIO’s wholesale store, we created a B2B platform where approved stockists can easily shop, access billing history, and download resources. The platform also proved invaluable during COVID-19, when all exhibits and trade shows were canceled—The MUNIO continued selling seamlessly online.
Targeted home page for each customer
Each stockist sees a tailored visual message designed to nudge them to start browsing The MUNIO’s products and place their order.
We shop visually first
Part of a successful online store, is making your products look appealing. With Munio we’ve been involved in the creative photoshoot process to later convey product details through images that guarantee an order.
Email is king
With consistency and smart targeting, we’ve been able to grow the MUNIO’s B2C email list by 88% and double the industry’s standard open rate (46.9% opened emails, 3.6% clicks).
Getting results being smart
In a pool of emails customers receive each day, make sure yours catch their attention. In our experience, this can be achieved through tailored messaging and action-triggered timing. We use smart email flows that only send messages when the customer has completed an action. This provides them with the right information at the right time and feels more personal than a generic message. Our automated emails are partly to thank for the 107% increase in returning customer rate.
Showcasing brand values through social media
Seasonality plays a big role in the candle business, but The MUNIO needed more than quick, seasonal spikes. We created high-quality social media content that highlighted their brand values—building stronger connections with followers and driving sales year-round.
Discovering new markets
With The MUNIO’s product expansion came a new challenge—we were ready to conquer new markets. Doing it globally and digitally was key.
Joining a global wholesale marketplace
Through research, relationship building, and a bit of luck, we partnered with Faire—a global heavyweight in wholesale distribution. The MUNIO became one of the first European brands featured on their platform, connecting directly with retailers in the US and Canada. This partnership marked a strong start in a new market and continues to drive US growth.
Consistency = steady growth
Since joining Faire, traffic to The MUNIO’s profile has grown steadily. Understanding the platform’s algorithm has helped us become more discoverable to retailers.
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