Sweet Home From Wood
A custom Shopify experience to go beyond Etsy and drive repeat purchases.
A word from the client
Working with Zuper felt like a real partnership. They weren’t just here to build what we asked—they challenged our thinking, asked the right questions, and weren’t afraid to say ‘no’ when something didn’t make sense. We appreciated how business-minded they were—always focused on results, not just execution. Super responsive, thoughtful, and genuinely great to work with.
The challenge
Sweet Home From Wood was thriving on Etsy—but Etsy wasn’t built for long-term growth. Most customers bought once, and they relied on a platform with policies they couldn’t control. They needed a way to build stronger relationships, drive repeat purchases, and own the entire customer experience—from branding to checkout.
Results
We helped the brand move beyond Etsy with a custom Shopify store. Built from the ground up with multilingual and multi-currency support, the site reflects their craftsmanship while making shopping easier for customers in their biggest markets. We also added retention-focused features to keep customers engaged after purchase. Returning customers now spend 32.71% more than first-time buyers. With lifecycle marketing, localized experiences, and a brand-owned store, Sweet Home From Wood is no longer dependent on Etsy.
View live projectEnding Etsy dependency with a custom store
Etsy drove their growth, but dependence on one marketplace meant limited control and constant risk. We built a custom Shopify store to diversify their success and give them full ownership of their brand trajectory.
Dense catalog made easy to navigate
We introduced contextual product recommendations on every listing, helping customers discover complementary items without leaving the page. This smarter cross-sell strategy contributed to a 40% year-over-year increase in average order value.
Well-earned social proof, done differently
Reviews build trust, but Sweet Home From Wood had more than that: top-seller badges, fast shipping, and standout support. We showcased their credibility in a fresh, non-standard way—putting their hard-earned reputation front and center.
Speak their language—literally
We launched five-language Klaviyo flows to re-engage past buyers and encourage repeat purchases. Communicating with customers in their preferred language helped triple the number of returning customers year over year (+300%).
Need help with your ecommerce store?
An ecommerce agency for brands that want more than likes—they want revenue. We blend storytelling, design, and development to turn casual visitors into committed customers.