Case study for an&angel online store

A word from the client

Thank you both! I’m blown away by your work—in the best possible way.

Katrine Klavina Managing director

The challenge

an&angel is known for artisan-made glass tableware, but their digital presence didn’t match the product. The old ecommerce store was slow, confusing, and failed to tell the story of its craftsmanship. With most sales happening offline, they needed a storefront that could do justice to their product—visually, functionally, and emotionally.

Results

We created a premium online shopping experience that honors their legacy of craftsmanship while staying intuitive and conversion-focused. The new store finally reflects an&angel’s craftsmanship. User test participants described it as intuitive, elegant, and effortless—exactly what a luxury brand should feel like online. With upgraded visuals, navigation, and performance, browsing became an experience in itself.

View live project

Bringing luxury product feel to a digital environment

Before the redesign, many usability test participants didn’t fully understand what made the products special. After launch, that changed: users now understand exactly what makes an&angel’s tableware special—thanks to immersive visuals, concise copy, and storytelling that brings the craftsmanship to life.